Propaganda is a multi-disciplinary creative company with ambitions across design, publishing, and retail. Founded by Mohamed Rizwan, Propaganda aims to work with progressive individuals and companies to shape India’s business and cultural landscape.
Prior to founding Propaganda, Rizwan was Creative Director at Wieden+Kennedy Delhi, and responsible for creating some of the agency’s most noted work. From helping brands like Heineken launch in India to revitalizing existing ones like Nike, Old Spice and The Oberoi, Rizwan’s unique combination of strategic thinking, eye for design and editorially-minded tone of voice has resulted in breakthrough work that has been written about in the pages of Time, Wall Street Journal, and Fast Company, among others. Apart from advertising, he has also worked on editorial projects that span design, travel and pop culture for magazines such as Design Indaba, Typo and Motherland, while collaborating with artists, product designers, and musicians to create a breadth of work that goes beyond conventional marketing and advertising.
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Dubai is in lockdown, and The Dubai Mall is empty. So how do we keep the mall top of mind? The Secret Life of The Dubai Mall. We created a series of AR-inspired videos which showed the incredible things taking place in the mall while no one's looking. A secret garden, penguins making their way to the mall, and a Blue Whale leaping out of a fountain, to name a few. It's now a continuing series.
