Propaganda is a multi-disciplinary creative company with ambitions across design, publishing, and retail. Founded by Mohamed Rizwan, Propaganda aims to work with progressive individuals and companies to shape India’s business and cultural landscape.

Prior to founding Propaganda, Rizwan was Creative Director at Wieden+Kennedy Delhi, and responsible for creating some of the agency’s most noted work. From helping brands like Heineken launch in India to revitalizing existing ones like Nike, Old Spice and The Oberoi, Rizwan’s unique combination of strategic thinking, eye for design and editorially-minded tone of voice has resulted in breakthrough work that has been written about in the pages of Time, Wall Street Journal, and Fast Company, among others. Apart from advertising, he has also worked on editorial projects that span design, travel and pop culture for magazines such as Design Indaba, Typo and Motherland, while collaborating with artists, product designers, and musicians to create a breadth of work that goes beyond conventional marketing and advertising.

hello@propaworld.com
C-12, Second Floor
Qutub Institutional Area
New Delhi – 110016

BLUE TOKAI EASY POUR

Blue Tokai’s Easy Pour offers its great tasting coffee in an easy-to-use sachet. Which, we thought, made it perfect for work. So we asked photographer Tenzing Dakpa to shadow six, perfectly normal non-influencers working across industries for a series we called At Work With Easy Pour. The portraits were accompanied by interviews that revealed a variety of coffee habits but one common problem - bad work coffee. Thank god for Easy Pour.